Wokeness Was Dealt A Huge Blow In 2024, But These Companies Still Tried To Push It
The year 2024 has been a huge success for conservatives pushing back against diversity, equity, and inclusion and LGBTQ initiatives that woke companies have rubbed in their faces.
After years of wokeness infiltrating what seemed to be every area of the culture, Americans stood up this year and fought the DEI cult with amazing success. Thanks to conservatives like Matt Walsh, Robby Starbuck, and Jeremy Boreing, the Left was finally put on the defensive as their woke ideology was exposed for its insanity.
Walsh’s “Am I Racist?” comedy put the craziness of wokeness on full display. The film features Walsh going undercover in the world of DEI to expose the grift of the race hustlers profiting off people’s emotions through deception.
Starbuck, meanwhile, exposed DEI in major U.S. corporations, which resulted in companies such as Walmart, Harley-Davidson, Ford, and Tractor Supply announcing they are abandoning their DEI policies and programs and cutting ties with controversial progressive groups, including the Human Rights Campaign.
Even Pride Month, when many companies push LGBTQ messaging during June, was toned down in 2024 compared to previous years.
Jeremy Boering, the co-CEO of The Daily Wire and founder of Jeremy’s Razors, has also continued to stand up to the woke mob and fight for traditional values. Jeremy’s Razors was founded as a response to leftist companies forcing their views on customers. What better way to celebrate conservative victories while sticking it to the woke Left than shopping 30% off Jeremy’s Cyber Week sales, which continue throughout the week?
While conservatives rightly celebrate these massive victories, the fight isn’t over. Multiple major companies are still pushing woke causes. Here are a few of them:
Apple
Apple faced backlash from conservatives after it posted its requirements for its “Apple Entrepreneur Camp” on August 13. The posting from the company said that all “female,* Black, Hispanic/Latinx, and Indigenous” developers were welcome to apply. The asterisks around “female” pointed to a note that said Apple “believes that gender expression is a fundamental right. We welcome all women to apply to this program.”
A coalition of 14 Republican attorneys general wrote to Apple, warning the tech giant that the program might be illegal.
Apple is the third-largest company by revenue in the U.S.
Earlier this year, Google’s Gemini AI was slammed after it failed to produce historically accurate images. Gemini also spit out leftist talking points when asked about political topics. As people played with the AI tool and asked it questions, they found that it often had biased responses on topics like the Israel-Hamas war, COVID, racism, and the definition of “woman.”
Google also has a web page focused on “gender equity,” “LGBTQ+ inclusion,” and “racial equity.”
During the 2024 presidential campaign, House Republicans were concerned that Google was “censoring information about former President Donald Trump.” The tech giant claimed that bugs in its system caused searches for Trump to generate articles about Vice President Kamala Harris.
Disney
Disney is doubling down on its live-action “Snow White” after actress Rachel Zegler criticized the original fairytale, calling the traditional love story “weird.” Any sign of tradition in Disney’s remake appeared to be gone as Disney’s filmmakers dropped the traditional dwarfs to supposedly fight against stereotypes of people with dwarfism. Instead, the film depicted “magical creatures,” a move that was blasted for caving to the woke mob.
Disney scrubbed the “magical creatures” idea and went back to dwarfs, but the computer-generated imagery (CGI) portrayal of the seven dwarfs was blasted after Disney recently released another trailer.
Ben & Jerry’s
Last month, the ice cream giant sued its parent company, Unilever, accusing it of censoring pro-Palestinian public statements, a claim that Unilever denies. That came after Ben & Jerry’s targeted Israel in a boycott in 2021, which led to some investors divesting Unilever shares, and then, Ben & Jerry’s sued Unilever for selling its business to a licensee in Israel.
Dove
Dove’s hypocrisy was on full display earlier this year when it claimed to support girls and women in sports despite the fact that two years ago, the brand congratulated Laurel Hubbard, a male weightlifter who competed against women at the Olympics.
Dove continues to push its “anti-racist” and pro-LGBTQ messaging on its website.
Harry’s
While some companies toned down their Pride Month messaging this year, Harry’s doubled down on the wokeness, bragging about its support for radical gender theory and announcing on June 1 that it’s continuing its partnership with The Trevor Project, an activist organization that runs a chat room where minors can talk to peers and adults about their sexuality.
Some companies may never learn that wokeness is being rejected by most Americans. But thankfully there are alternatives that will never force leftism on you, and alternatives that will join the fight against wokeness — alternatives like Jeremy’s Razors.
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Wokeness lost in 2024, but there’s still much to be done. At Jeremy’s, the fight will continue to ensure that Americans don’t have to rely on mega-corporations that often fall in line with the Left’s woke talking points.
Jeremy’s Razors shares common ownership with The Daily Wire.